Perry Ellis - Perfumes and Clothing

Born in Portsmouth, Virginia to a middle-class family, Perry Edwin Ellis is one of the most successful fashion designers in today's modern age. This individual was born on March 3, 1940 and was raised comfortably by his family with the support of their own fuel company. He studied in Williamsburg, Virginia trying out a degree in Organization Administration, which he later used in managing his own fashion business.

Perry Ellis' interest for fashion first came out while he was running his own department store retailing in Virginia. He established that firm to gain experience in the world of fashion simply as a merchandiser and buyer.

In his search for the ultimate experience, he joined up with the sportswear company possessed by John Meyer in New York. The Vera Companies approached him in the 1970s for one goal - to make designs for the Vera itself. It was only in 1976 when Perry Ellis decided to create his own line of women's sportswear he called the Portfolio.

Because the introduction of the Portfolio, critics and consumers of style products praised Perry Ellis as one of the most excellent designers of sportswear. Particularly the women love him for one reason - Ellis creates his own designs - Perry Ellis Coupon, each boasting a clean cut informal style. He established his own fashion house by using The Vera Companies, and called it Perry Ellis Essential. His showroom was first opened on Seventh Opportunity in New York City.

Months after the release of Ellis' everyday styled sportswear, this individual came up with a menswear collection which was introduced successfully in the world market. Critics considered this product line as modern classic in appearance and style. This collection was followed by other successful launches; now featuring shoes, furs, accessories, and fragrances.

Perry Ellis International continued to expand throughout the 1980s. A amount of labels were then released, such as the Perry Ellis Collection and the Perry Ellis Portfolio. In 1984, the company formed a cooperation with Levi Strauss. The Portfolio line was revised one year after, and in 1986 the company did find a rise of about $250 million in their product revenues.