The strength of Facebook Advertising

Social media was once considered to be only for teenagers or for those looking for romance and relationships but that has changed significantly lately. Facebook has evolved as one of the best assets to marketers who are striving to reach a certain niche audience.

Facebook is the largest and most visited sociable network on the net today is.

Not only is it a popular location for social interactions but also it is becoming a fiercely competitive marketing tool. Many entrepreneurs are beginning to tap into this advantageous way of creating leads and sales for their businesses. Research is showing that the average Facebook user spends just over 6 hours a month on Facebook which is double the amount of moments of its closest competitor, Google. Over 50% of these users are checking out Facebook from a mobile device meaning there are more than 543 mobile users searching for goods and services while on-the-go. Each day there are more than 3. 2 million items that are liked or commented about on Facebook pages and that means into a very powerful mode of advertising for any business.

Advertising campaigns on Facebook are providing up to a 5 fold return on any investment due to strategic targeting of the right audience. Consumers are becoming more aware of brands and are recalling what exactly they are viewing more than other internet marketing averages. Facebook ads is the catalyst for more positive conversations about businesses as well. More important, the 47% trust rate for advertising on Facebook commands a respect and awareness of this tool that can effectively be used to expand the bottom line.

When considering the most efficient way to invest advertising dollars, you should include Facebook advertising in your plan. You can hook up to this exploding power to target new business, to create high quality leads, also to piggyback additional advertising strategies, like word-of-mouth advertising, to more effectively stretch your advertising monies. An entirely " new world " of possibilities will be opened up to you with advertise online.

Facebook advertisers are allowed to geo-target an audience by country which allows the advertiser the ability to limit or expand the message of their advertisement based on settings that are selected. Most of the countries on the globe are now Facebook friendly which extends boundaries that once partial the sale of products to smaller areas and locations.